Campaign Developer
Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2. Transformation of the markets we operate in through our work, and 3. Transformation of the world that we live in through the development and support of sustainable enterprises that benefit under privileged communities and reduce the degradation of our environment.
Digital Alchemy is an inclusive and diverse employer, we do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors, we actively recruit for a strong and diverse workforce.
About the Role
As a Campaign Developer, you are accountable for providing consulting services to the Marketing team and assisting them in the design of campaigns to help achieve business outcomes. You will own the delivery of multi-channel data driven campaigns, provide proactive consulting & advice on best practice campaign design, based on your deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end-to-end build process of data through to communications to the customer. In the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping to drive incremental value to the Client’s business.
Responsibilities
- Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief.
- Providing guidance / consulting on improvements that can be made to campaigns both new & existing.
- Socializing new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results.
- Taking ownership of all communications between analytics, data, channel, and other technical teams to ensure all the building blocks of a campaign are put together accurately on time.
- Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing briefing, optimization, and experimentation.
- Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs.
- Analyze client data, current campaigns, and insights to identify opportunities and areas for additional projects to add value.
- Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.
Required Skills & Experience
- 2+ years’ experience working in building & delivery of data driven marketing campaigns across multiple channels.
- Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases. Understanding of Big Data systems is beneficial.
- Hands-on experience with at least one Enterprise Marketing platform, such as Braze, Adobe Experience Platform (AEP), Adobe Campaign, Salesforce Marketing Cloud, Pardot, SAS, HCL Unica, Oracle Eloqua or similar.
- Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns is a plus.
- Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns is a plus.
- Understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity.
- A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business.
- Pragmatic problem solver with a keen attitude to deliver business outcomes.
- Work both independently and collaboratively in gathering requirements with minimal supervision.
- Excellent written and oral communication skills.
Originally posted on Himalayas
